Carousels are designed to look cohesive as users swipe through, so the images should have a similar feeling or style. If you’re going to showcase multiple products, choose images that visually work well together.
A lifestyle shot or a distracting colorful background thrown into the mix would disrupt the flow of the carousel. This ad from Burrow also works well because all the images are product shots with a plain white background. The furniture company highlights several sofas from its shop and includes the “Shop now” CTA on each slide. Use this space to share a new collection, best-sellers, or a category of products like Burrow does in this Facebook carousel ad. The carousel format gives you more space and creativity to show off your features than a single-image ad. One of the best ways to use carousel ads is to highlight multiple products or services. Here’s a quick tutorial on how to create your Facebook Business Page if you don’t have one set up yet:ĥ great ways to use carousel ads 1. Pro tip: You’ll need a Facebook Business Page to create ads on both Facebook and Instagram.
A case study on the clothing company Lacoste found that using the carousel ad format on Instagram Stories generated a 61% lift in click-through rate (CTR) and a 32% lower cost per click (CPC) compared to other ad types. On Instagram, carousel ads are just as effective. When Facebook first introduced the carousel format, carousel link ads had a 30-50% lower cost per conversion and 20-30% lower cost per click than single-image link ads. Not only are carousel ads more visually engaging and interactive, but they’re proven to perform better than single-image ads. Each image or video slide, also referred to as a card, can have its own headline, description, link, and call to action button - giving your carousel ad multiple opportunities to convert people. In Ads Manager, you can create carousel ads for most ad placements, including:Ĭarousel ads can include up to 10 images or videos. But for this article, we’re going to focus on Meta’s ad platforms, including Facebook and Instagram. You can create carousel ads on nearly every social platform, from Facebook to Twitter and even LinkedIn. They are called “carousels” because these ads have a rotating effect, similar to a carousel device like a conveyor belt or a merry-go-round. What are carousel ads?Ĭarousel ads are a type of ad format that allows you to share multiple images or videos in one swipeable ad.
The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the Instagram advertising cheat sheet for 2022.
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